Hengmei Group invested quite lot money to get the license of man??s suit brand FAGEDRN from the UK last year. The chief designer also comes from Britain, and he will cooperate with Chinese designer and some design workshops to launch new collections. The whole plan includes direction, product development, brand marketing and market channel is under construction. Its debut will be 2010 Spring/Autumn collection.
Hengmei plans to spend 3-5 years and layout the stores in some second tier cities as prime markets, then grow to first tier cities. FAGEDRN is aiming at gentleman's suit, with grace and culture. It will be a high-end fashion leisure wear brand in Chinese clothes market.
Shaoxing is a traditional textile town, but it has only a few clothes brands. After 20 years?? development, no more brand grew up except Hengbo. For those years, the garment manufacturers just stayed at the old phase as OEM processor.
Comparing to another tradition textile town, Quanzhou of Fujian province, it has many famous clothes brands such as Septwolves, Anta, Qipian, Lilang, Tebu, Jomo, Jinba. It formed a Fujian style clothes cluture with those brands in 20 years. Hangzhou is close to Shaoxing. Hangzhou is now known as lady??s clothes base. And for Ningbo, there are some man??s suit brands like Youngor and Shanshan.
Shaoxing hasnot form its own feature in this field. It covers the whole industry chain, from warp-knitting, knitting, textile machinery, to shirt, trousers, suits manufacturing. With the support of favorable policies, Shaoxing is expected to establish its own brand style.
